It has been certified five times platinum by the Recording Industry Association of America (RIAA) and by the Australian Recording Industry Association (ARIA). [110] His performance was well received by critics.
[36][39] Many reviewers felt "24K Magic" condensed a playlist's worth 80's electro-R&B into one song, with a modern twist on its lyrics. [111] Christina Lee of Idolator praised the performance, writing that it was a party with a "California Love" vibe for the "Nae Nae generation".
[95][96], The song's official music video was filmed in Las Vegas, Nevada. In September 2014, Bruno Mars tweeted "Now it's time to start writing chapter 3", hinting he was working on new music. [61][62][63] It peaked at number three on the Billboard Adult Pop Songs and Hot R&B/Hip-Hop Songs charts. 1400k - 16 bits. [51] In 2018, "24K Magic" won Record of The Year at the 60th Annual Grammy Awards ceremony. The singer was "extremely insulted" by the accusations and denied them. [67] Music Canada (MC) certified it four times platinum. Perm 4. [59] On the week of December 10, 2016, the single reached its peak of number four on the Billboard Hot 100. Daniel Kreps of Rolling Stone magazine praised the "electric performance" describing it as a "fluid, full-scale spectacle as the camera followed Mars and his singers down a hallway and into the audience" throwing an "epic dance party". [3] Nevertheless, in 2015 Jonathan Yip talked with Mars about working together. [48] "24K Magic" received the accolade for Top 10 Gold International Gold Songs at the RTHK International Pop Poll. [68] As of September 2017, the single has sold 1,722,000 pure copies in the US. Following the release of the successful Mark Ronson and Mars' single "Uptown Funk" (2014), the latter headed to the studio to record more songs. Club as having a resemblance to the one in "The Message" (1982) by Grandmaster Flash and the Furious Five.
At the time, it was Mars' highest debut on the Hot 100 chart. [9] Mars performed the song with his band on BBC Radio's 1 Live Lounge on November 4, 2016. The single reached number one in New Zealand, France, Belgium (Flanders) and Argentina. [3][4][7], Once in the studio, it took them some time to "get the groove" on the track.
[116] Later that month, he performed the single on the Norwegian television talk show Skavlan and on the following day at the 2016 NRJ Music Awards. [74] The song entered at number 13 on the New Zealand Singles Chart and peaked at number one, spending two weeks in the top spot. At the time, seven songs were already recorded. [101], The official video received multiple awards and nominations. [60] "24K Magic" became Mars' seventh number-one song on the Billboard Rhythmic chart, and peaked at number two on the Dance Club Songs and Dance/Mix Show Airplay charts. [21][33], A second promotional music video, with Victoria's Secret Angels, was released on December 2, 2016. Surrounded by luxurious cars, the jet's steps are lowered.
[49] In the same year, it was nominated for Best R&B Song at the 2017 Billboard Music Awards. The Stereotypes started programming the drums for "24K Magic" and finished it in a day. [99] Tom Breihan of Stereogum considered the second promotional music video average with nothing "especially fun or spontaneous about it". Ty Dolla $ign) [GOLDHOUSE Remix] - Single.
[1] On October 3, 2016, Mars revealed the song title and release date through his Instagram account after he uploaded nine photos. [88][89] In Italy, the song was certified two times platinum, despite only peaking at number 16 on the FIMI Singles Chart. [120] During The Late Late Show with James Corden on December 13, 2016, Mars included "24K Magic" on the popular segment Carpool Karaoke. Director Cameron Duddy shot the song's music video with Mars. [2], The Stereotypes had known Mars and worked with him since 2007, however, after the singer signed a deal with Atlantic Records they did not collaborate very often. [33][100] The rest of the video includes intercut shots of Mars and his band having fun by the poolside, partying, drinking and playing the tables at the MGM Grand Las Vegas. [57][58], In the United States, "24K Magic" debuted at number five on the Billboard Hot 100 with 101,000 downloads, 12.8 million streams and 65 million radio impressions in its first full tracking week. She added that Mars and his band came from backstage, "West Side Story-style, to join a crowd that was already dancing". [55] In 2017, the track was one of the winners of Most Performed Songs at the ASCAP Pop Music Awards. [3][7], In an interview with NME, Mars said he wrote "24K Magic" when "Uptown Funk" (2014) was "number one", so the songs share the same "spirit". The song received several nominations and won Record of the Year at the 60th Annual Grammy Awards in 2018. [122][123] The track was the second song on the set list of his third tour—24K Magic World Tour (2017–18). [125] Kendrick Lamar's single "Loyalty", featuring Rihanna, on his album Damn (2017), sampled the song's intro.